Wow
can't wait until Monday morning when you can call in about that
fabulous unbelievable salesperson interview. Is it fate or a golden
chance that you were hired. Just now you fell into the salesperson
death trap.
Your sales manager is a wonderful guy with about a dozen agents
under his wing. Initially he works on your mind daily. How superior
these products are. Heck, they almost sell themselves. With quick fire action, your find
out from another new agent, that your sales manager is not going to
provide leads. This is a big mental wound.
You are go to dig up your own or dig your grave..
From wonderful, your manager becomes slave driver. Under the law of "all salespeople
must do it", you are handcuffed into writing out a list of 100
leads. These are names of friends, relatives and their relatives,
neighbors, former work acquaintances, and your fellow church goers.
That becomes the new revival plan. You should get plenty of sales
opportunities. How does
your manager call these 100 sales leads. These are names and
addresses of people you merely know or know of.
As a result your "leads" get more "pity sales" than sales from
people wanting or needing what you sell.
Every night before you go
to rest, you always see clouds of career death looming overhead.
In just a year and a half,
85% of salespeople go through self termination, their career is dead.
In the office you notice the seats in the office are occupied by
newer agents with new phone directories. Almost like the tei-light zone,you
feel spooky eerie feelings being emitted.
(Almost like a funeral parlor). It is not just you, it is like a
plague sweeping across the helpless new salespeople.
The truth stinks of rotting meat. Where are those leads you were
told about in the interview? Your sales manager barks at you for not
getting referrals, and for not talking to enough acquaintances.. You
too are provided with a death valley phone directory to start cold
calling for leads. When
unknown people object to seeing them, your sales manager crushes
your ego, saying if you were more persistent you could have got a
lead. You start to
think your company, agency, and manager want you to sink six feet
under.
It's plain not right when
your sales manager is constantly behind closed doors interviewing
for new salespeople. Shouldn't he be working leads with you and his
other salespeople?.
You observe new agents are dropping quicker than a fly, but the ones
that fail, pass on without a memorial service. Fresh bodies keep getting hired.
You wonder how each time you come in the office it appears there are
bodies missing?
The hard to face facts
creep into your no longer immune system.Your sales health is failing
from lead deprivation.
It does not matter how
great a salesperson you may be, it you do not have any leads, you
can not make any sales.
Caught in a mine field,
either you must surrender, or borrow $1,000 from a family member.
If you want to make money in sales, you have to use your own seed
money to survive and prosper. You need leads to sell, not a phone
directory for random prospecting.
It is actually a very easy
formula to set up your lead system.
A fair number of leads + decent quality = more sales presentations =
more sales income. Pump
quality leads into your system by looking up a list broker.
He can get you a 2,500 name list of quality prospects. He can also
connect you with a combo large mailer /printer. The person arranging your sales
pieces is helpful in the wording of your sales piece to mazimize
your response. 2,500
inexpensive postcards are printed with your message.
FINALLY GETTING LEADS. Have 1,250 sales pieces mailed now. The next batch of your 1,250 sales
pieces should be sent out 10 to 12 days later.
Your initial response to
your sales piece should produce anywhere from 12 to 20 interest
reply leads. These
people are eager to talk with you. 7 appointments gets 4 sales and
$2,500.00 in commissions. Quickly pay off $100 on your loan, and
invest another $1,000 before the second batch of leads come in.
With stubborn determination
you plan out how to keep from being buried alive.
First you start digging
yourself out of the grave. At this point 2 sales miracles will
automatically happen.
You quickly get more experience leading to a higher rate of
appointments. This in turn
increases total sales, plus pushes up the average total amount of
each sale.
The devil was your sales
manager, agency, and company. They were working against you. If you
leave they get all your business and future compensation.
YOUR SAVIOR WAS GOOD LEADS